Archive: 2017
Which Counties Should a Virginia Attorney Handle in their Practice?
For Virginia criminal and traffic defense attorneys, a key decision is the geographic limits of one law practice. This blog post discusses the following questions: Do you take cases in counties that...
Does Direct Mail for attorneys still work?
It is no secret that direct mail as a marketing platform has become more competitive over the years. It is hard to know for sure, but it looks like the first attorneys to ever use direct mail...
The Long Game with Direct Mail Advertising for Attorneys
Many attorneys eager start a direct mail campaign expecting it to be an instant client generator that produces lots and lots of money right off the bat. Unfortunately, they are often mistaken. The...
Why direct mail takes time to work?
One mistake we see attorneys frequently make is expecting direct mail advertising to be an instant success. They start mailing and the flood of calls they were expecting does not happen.
3 Best practices for your direct mail campaign
Obviously the most important thing is that your direct mail campaign comply with the Bar rules for your jurisdiction. No attorney wants to get in trouble with the Bar especially when it is so easy to...